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Increasing conversions, reducing acquisition costs and optimizing online marketing activities are often cited as key reasons for venturing into web analytics. Properly installing the tool is a challenge in itself but even when done successfully, unexpected issues surface and the value of online analytics quickly fade.
This workshop isn't about using web analytics tools or optimizing your marketing campaign. This course is looking at online analytics from a managerial perspective.
Lead by keynote speaker Stéphane Hamel, international lecturer, board member of the Web Analytics Association and independant consultant, you’ll learn insights, expertise, best practices and tips to achieve success with your online analytics programme.
This workshop will go through an assessment of your online analytics goals and objectives from a business, marketing and web executive’s point of view. You will learn about the critical success factors and the process that will enable you to plan for future advancement.
Specifically:
The course is specifically designed for analysts who are change agent in their organization or web and marketing managers who wants to leverage online analytics. The workshop will be particularly appealing to:
No knowledge of web analytics or web analytics solutions is required. Interest for online strategies and measuring success is a must!
View Where in the world is S.Hamel? in a larger map
| Location | Date | Partner | Event | Language |
|---|---|---|---|---|
| Amsterdam, The Netherlands | March 16th | Adversitement | keynote | English |
| Lille, France | March 18th or March 19th |
Hub'Sales | full day workshop + evening event on the 18th |
French |
| Antwerp, Belgium | March 23rd | These Days | half-day workshop + evening event |
English |
| Amsterdam, The Netherlands | March 25th | These Days | half-day workshop + evening event |
English |
| Toronto | Apr 6th, 2010 | eMetrics | half-day workshop | English |
| San Jose* | May 3-7 | eMetrics | full day workshop | English |
| London* | May 17-18 | eMetrics | full day workshop | English |
| Okura, Amsterdam* | June 2nd | WebAnalytics Congress | keynote | English |
| Paris* | June | eMetrics | workshop & speaking | French |
| New York* | June | tbd | workshop & speaking | English |
| Washington D.C.* | October | eMetrics | workshop & speaking | English |
* Registration coming up. Please email to pre-register.
The Web Analytics Maturity Model (WAMM) is adapted and derived from proven models in fields such as marketing, business intelligence and process optimization, or inspired from models proposed by web analytics industry analysts and leaders. Based on critical success factors contributing to the use of analytics to make better decisions and extract maximum value from business processes, those are applied to a six level multi-dimensional capability maturity model.
These maturity levels and key process areas defines common features and attributes as well as key practices that will significantly increase the likelihood of success and positive return of a web analytics program.
For further information regarding the WAMM and its future evolution, including speaking, consulting and training, contact Stéphane Hamel.
