Web analytics training, conference speaker, UBC tutor
People appreciate my enthousiasm and passion for web analytics.
I love what I do and sharing my expertise is one of the most gratifying activity.
Speaking
Contact me if you'd like me to speak to your audience.
Workshop: Roadmap to online analytics success
* Registration available soon
Upcoming speaking engagements
Past Events
- eMetrics Marketing Optimization Summit, Washington D.C., Oct 19-23
- Journée Infopresse, Montréal, QC, October 15, 2009
- Internet Marketing Conference, Vancouver, BC, September 16-18, 2009
- eMetrics Marketing Optimization Summit, San Jose, CA, May 4-7, 2009
- eMetrics Marketing Optimization Summit, Toronto, ON, Mar 29-Apr 1, 2009
- and 5 other appearance at eMetrics since 2007...
- Infopresse, Montréal, QC, April 16th, 2008
- Webcom Montréal, Montréal, QC, November 17th, 2007
Training for agencies
I can help develop or improve your web analytics practice with a set of specially designed training and workshops.
Designed around the Web Analytics Maturity Model, the goal is to review essential concepts of web analytics, best practices, as well as the latest trends in the industry.
Teamwork and discussions are facilitated with a mix of lectures, exercices and workshops.
Training modules:
- Introduction to the Web Analytics Maturity Model
- The analysts role
- The SixSigma methodology
- Introduction to analytics
- Statistics and results
- Objectives, KPIs & dashboards
- Advanced analytics
- Technology
- Implementing and configuring web analytics
- The web analytics industry
- Innovation and hot topics
- Synthesis and recap
Customized training
Pick & choose from the topics mentionned above and I will tailor the training program to your specific needs.
Université Laval
Teaching "MRK-6005: Analytiques Web", part of the "Microprogramme de 2e cycle en communication marketing sur les nouveaux médias". A full-semester, graduate level course about online analytics from a management perspective.
Online Tutor for the University of British Columbia
Tutoring the four courses of the UBC Award of Achievement in Web Analytics:
- Introduction to Web Analytics
- Web Analytics for Site Optimization
- Measuring Marketing Campaigns Online
- Creating and Managing the Analytical Business Culture
and Certificate in Business Systems Analysis:
- Introduction to Business Process Analysis
"I was privileged to be one of Stephane's students in a class from the UBC Award of Achievement in Analytics. He was a very motivated and motivational instructor who took great interest in interacting and sharing his knowledge with his students. His friendly attitude, extensive knowledge and curious nature made it a true pleasure to be in his class. His words if wisdom have already helped me implement several notions from the class into my work."
Sophie Bujold, Internet Marketing Manager
Ensemble Travel Group
