Speaker, Trainer, Tutor, Teacher
People appreciate my enthousiasm and passion for web analytics.
I love what I do and sharing my expertise is one of the most gratifying activity.
Where in the world is S.Hamel?
Contact me if you'd like me to speak to your audience.
View Where in the world is S.Hamel? in a larger map
Upcoming speaking engagements
- Keynote for Adversitement, Utrecht, The Netherlands, March 16th
- Roadmap to Online Analytics Success full day workshop and evening event with Hub'Sales, Lille, France, March 18 and 19th
- Roadmap to Online Analytics Success half-day workshop and evening event with These Days, Antwerp, Belgium, March 23rd
- Roadmap to Online Analytics Success half-day workshop and evening event with These Days, Amsterdam, The Netherlands, March 25th
- eMetrics Marketing Optimization Summit, Toronto, April 6-9
- Salon Business Intelligence, Montréal, April 14th
- eMetrics Marketing Optimization Summit, San Jose, CA, May 3-7
- eMetrics Marketing Optimization Summit, London, May 17-18
- Keynote for the WebAnalytics Congress, Amsterdam, June 2nd
- eMetrics Marketing Optimization Summit, Paris, June 15-16
- eMetrics Marketing Optimization Sumimt, Washington, fall 2010
Past events
Workshops - Online analytics: a managerial perspective
Following the publication of the Web Analytics Maturity Model, people asked for more. This half-day or full day workshop will go through an assessment of your online analytics goals and objectives from a business, marketing and web executive’s point of view. You will learn about the critical success factors and the process that will enable you to plan for future advancement.
Several cities and dates are planned and new ones are being added, see the complete list or contact me if you'd like me to speak to your audience.
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Training for agencies
I can help develop or improve your web analytics practice with a set of specially designed training and workshops.
Designed around the Web Analytics Maturity Model, the goal is to review essential concepts of web analytics, best practices, as well as the latest trends in the industry.
Teamwork and discussions are facilitated with a mix of lectures and assignments.
Training modules:
- Introduction to the Web Analytics Maturity Model
- The analysts role
- The SixSigma methodology
- Introduction to analytics
- Statistics and results
- Objectives, KPIs & dashboards
- Advanced analytics
- Technology
- Implementing and configuring web analytics
- The web analytics industry
- Innovation and hot topics
- Synthesis and recap
Customized training
Pick & choose from the topics mentionned above and I will tailor the training program to your specific needs.
Teacher - Université Laval
Teaching "MRK-6005: Analytiques Web", part of the "Microprogramme de 2e cycle en communication marketing sur les nouveaux médias". A full-semester, graduate level course about online analytics from a management perspective.
Online Tutor - University of British Columbia
Tutoring the four courses of the UBC Award of Achievement in Web Analytics:
- Introduction to Web Analytics
- Web Analytics for Site Optimization
- Measuring Marketing Campaigns Online
- Creating and Managing the Analytical Business Culture
and Certificate in Business Systems Analysis:
- Introduction to Business Process Analysis
"I was privileged to be one of Stephane's students in a class from the UBC Award of Achievement in Analytics. He was a very motivated and motivational instructor who took great interest in interacting and sharing his knowledge with his students. His friendly attitude, extensive knowledge and curious nature made it a true pleasure to be in his class. His words if wisdom have already helped me implement several notions from the class into my work."
Sophie Bujold, Internet Marketing Manager
Ensemble Travel Group
