Online Analytics Maturity Model
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The Online Analytics Maturity Model (OAMM) is adapted and derived from proven models in fields such as marketing, business intelligence and process optimization, or inspired from models proposed by web analytics industry analysts and leaders. Based on critical success factors contributing to the use of analytics to make better decisions and extract maximum value from business processes, those are applied to a six level multi-dimensional capability maturity model.
These maturity levels and key process areas defines common features and attributes as well as key practices that will significantly increase the likelihood of success and positive return of a web analytics program.
On the blog
What others are saying
- A journey into Web Analytics (Part III): Critical factors for success by Michael Notté of Toyota Motor Europe, August 2010
- [Video] Stéphane Hamel's Online Analytics Maturity Model, posted by Matthew Niederberg
- Stéphane Hamel over het Online Analytics Maturity Model, Deutch article following keynote at the Web Analytics Congress, Amsterdam, June 2010
- Introduction to the Online Analytics Maturity Model, posted at NewComm Collaborative, May 2nd, 2010
- Beyond Web Analytics Podcast - published April 11th, 2010
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企業として Web 解析能力を向上させるために―Web 解析成熟度モデルの活用, Teshima Susumu Executive Vice President, Digital Forest Inc., writes a series about the Web Analytics Maturity Model at for the japan.internet.com website - published April 8th, 2010
- Web Analytics Maturity Model - Q&A hosted by Nicolas Malo (also available in French)
- Web Analytics Maturity Model - presentation at eMetrics San Jose, May 2009
For further information regarding the OAMM and its future evolution, including speaking, consulting and training, contact Stéphane Hamel.
