Self assessment::Online Analytics Maturity Model::Stephane Hamel::immeria::

Online Analytics Maturity Assessment

Background
This survey is part of study on online analytics practices within organizations of various industries, sizes, geographies and organizational structures.

Please note this survey represents only a small subset of a full maturity assessment. Should you want an independent, professional evaluation and specific recommendations for improving your practices, please contact me.

Your benefits
This survey will assist you in evaluating your current online analytics maturity. It is based on the Online Analytics Maturity Model (OAMM) proposition.

Contributing

The survey will take about 5 to 10 minutes to complete.
The collected data will be analyzed and will contribute to OAMM future releases.
Once filled you will receive a summary of your answers along with a visual representation of your current maturity.

Confidentiality
Your privacy will be respected and your answers won't be shared under any circumstances unless specifically authorized. Only aggregated results will be published. Email is mandatory in order to insure responses validity and quality.

* Required

Your employer/company

Please provide your email * Your privacy will be respected and your answers won't be shared under any circumstances. Email is mandatory in order to insure responses validity and quality.

Please enter your current employer name. * Company name is required to insure response validity and quality. If you prefer NOT to disclose it, please enter CONFIDENTIAL.

In which country are you located? *

What is the size of your company (or number of students if academic) *

In what department does online analytics live? * Department names will be categorized to offer an overview of common names and organizational structures.

Your company is primarily... *

What is your industry? * This information will be used to benchmark industries. Choices are based on the North American Industry Classification System (NAICS)

About you

What is your job title? * Enter your actual job title, it will be used to generate a word cloud of the various job titles involved in analytics.

How many years of work experience do you have? * Because web analytics is a relatively new disciplin, we want to know more about the analysts background.

How many years of web analytics experience do you have? *

Please enter the highest degree you graduated in. * There is no clearly defined academic background to become an analyst. With this info we will be able to asses the most common education level and degrees.

Regarding your current job and the department mentionned previously, are you: * Refer to Responsibility Assignment Matrix information.

Responsible: doing the analysis
Accountable: managing the team
Consulted: a stakeholder or subject matter expert
Informed: kept up to date with the information provided from analysis
Other:

1. Management, Governance and Adoption

What is the highest job title with accountability for online performance measurement against business goals? * This responsibility should be clearly stated in the job description, not something part of "all other related tasks".

Any comments regarding Management, Governance and Adoption?

2. Objectives definition

What is the objective of your current online analytics program? *

Any comments regarding Objectives definition?

3. Scoping

The scope defines the size of the playing field *

Any comments regarding Scope?

4. The analytics team & expertise

How is your online analytics team structured? *

Any comments regarding the analytics team & expertise?

5. Continuous improvement process & analysis methodology

How do you develop hypothesis, define problems & opportunities, analyze and provide insight? * Some concept & methodologies for continuous improvement: SixSigma, Lean, Kaizen, SCRUM

Any comments regarding the team & expertise?

6. Tools, technology & data integration

How sophisticated is your use of technologies? * Pick the highest level where you cover all points.

Any comments for Tools, technology & data integration?

Conclusion

Have you read the OAMM paper? *

Any feedback regarding this survey?

Staying informed:

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