"data processing is a canvas for creative thinking”
Christian Chabot, CEO of Tableau Software

"Strategies without metrics are only wishes"
Jim Sterne

"Metrics are ridiculously political."
Tim Goudie, Coca-Cola

"Measurement is little without the functional output of design. Design without measurement belongs in the Louvre not online."
Ross Jenkins

"We test to improve results but we really test to validate our ability to influence - our abilty to motivate the RIGHT behavior."
Ross Jenkins

"Execution is not an event - a onetime push toward achieving goals. Rather it is a way of life"
The Art of Execution, Guy Kawasaki

The word "immeria" is inspired from the german word "immer", which mean "always", "forever".

"When we test something, there is a reason for the test, and the reason is documented. There has to be a logical thought process behind each failure."
Jim Novo

The word "immeria" refers to the notion of "immersion" or "flow": an experience that is at once demanding and rewarding.
M.Csikszentmihalyi, Flow: The psychology of optimal experience

"Making choices that are wise, not just economically efficient, means making choices that are consistent with our deepest values."
Thomas W. Malone, The Future of Work

The important is not to know eveything, but to know where to find the answer.
Stéphane Hamel

"For the first time in history, technologies allow us to gain economic benefits of large organizations, like economies of scale and knowledge, without giving up the human benefits of small ones, like freedom, creativity, motivation, and flexibility."
Thomas W. Malone, The Future of Work

"The policy of letting a hundred flowers blossom and a hundred schools of thought contend is the policy for promoting the progress of the arts and the sciences."
Mao Tse-tung

"Trapped in the infinite loop of learning."
Stéphane Hamel

"In God we trust, all others bring data"
W. Edwards Deming

"Not everything that can be counted counts, and not everything that counts can be counted."
Albert Einstein

"Do not worry about your difficulties in Mathematics. I can assure you mine are still greater."
Albert Einstein

"Computers are useless. They can only give you answers."
Pablo Picasso

"The important thing is not to stop questioning."
Albert Einstein

"Anyone can make the simple complicated. Creativity is making the complicated simple."
Charles Mingus

"Reality leaves a lot to the imagination."
John Lennon

"150 years ago every sale was a 1:1 converstion. There was no price tags."
Jim Sterne

"Experience is what you get when you did not get what you wanted"
Randy Paush

"When you eliminate the impossible, whatever remains, no matter how improbable, must be the truth"
Sherlock Holmes

"Logic will get you from A to B. Imagination will take you everywhere."
Albert Einstein

"How you measure success depends how you define success."
Jim Sterne

"Analytics simplify data to amplify its value."
James Taylor

"Do not put your faith in what statistics say until you have carefully considered what they do not say."
William W. Watt

"Statistics are like a bikini; what is revealed is interesting; but what is concealed is crucial."
A.R. Feinstein

"Everybody has analytics but few have analysis"
Jim Sterne

"Data is the new plastic."
David McBride

"Just because you're good at math doesn't mean all of your decisions are good."
Steven Tiltson on Netflix

"Few people think more than two or three times a year. I have made an international reputation for myself by thinking once or twice a week."
George Bernard Shaw

"Knowing a great deal is not the same as being smart; intelligence is not information alone but also judgment, the manner in which information is collected and used."
Carl Sagan

"Essentially, all models are wrong, but some are useful."
George E. P. Box, Empirical Model-Building and Response Surfaces, 1987

"be brief, be brilliant, be gone"
C.J.P.Berry, eMetrics 2012

"Be sincere, be succinct, be seated"
Winston Churchill

"I think that the task of figuring out how to combine the best of conscious deliberation and instinctive judgment is one of the great challenges of our time."
Malcolm Gladwell

Q) If you lost it all how would you come back?
A) "You have to define what success is".
Charles Branson

"82% of all stats are made up"